As the Communications Director and an integral member of the Executive Team at the Public Employees' Retirement System of Mississippi (PERS), Shelley Powers is at the forefront of transforming how the agency communicates with its stakeholders. With a keen eye for design and a passion...
As the Communications Director and an integral member of the Executive Team at the Public Employees' Retirement System of Mississippi (PERS), Shelley Powers is at the forefront of transforming how the agency communicates with its stakeholders. With a keen eye for design and a passion for effective storytelling, Shelley has spearheaded the development of a new Communications Department, establishing a cohesive and modern identity for PERS. Her innovative approach led to the creation of a striking new agency logo and the comprehensive PERS Communications and Style Guide, which serve as foundational tools for consistent messaging across all platforms.
Shelley’s expertise in project management and creative problem-solving has been instrumental in redesigning and editing all agency printed and online media, ensuring that each piece resonates with clarity and purpose. Her work includes crafting engaging newsletters, informative brochures, and user-friendly web content that not only inform but also inspire trust and confidence among public employees and retirees. By implementing the PERS Communications Department Standard Operating Procedures Manual, she has laid the groundwork for streamlined processes that enhance efficiency and collaboration within the team.
In addition to her technical skills in writing, editing, and design software like InDesign, Shelley is a natural leader and educator. She actively mentors her team, fostering a culture of creativity and continuous improvement. Her dedication to enhancing communication strategies not only elevates the agency's public image but also strengthens the connection between PERS and the community it serves, making her a vital asset to the organization.
