As the Principal Gifts Stewardship Writer at Lehigh University’s Development and Alumni Relations, Shelley Drozd plays a pivotal role in cultivating and enhancing relationships with the university's most significant donors. With her extensive background in higher education, corporate communications, and publishing, Shelley excels at crafting...
As the Principal Gifts Stewardship Writer at Lehigh University’s Development and Alumni Relations, Shelley Drozd plays a pivotal role in cultivating and enhancing relationships with the university's most significant donors. With her extensive background in higher education, corporate communications, and publishing, Shelley excels at crafting compelling narratives that resonate deeply with stakeholders. Her expertise lies in developing highly personalized communications that not only acknowledge the generosity of donors but also vividly illustrate the impact of their contributions on the university community.
Shelley’s current projects include creating tailored impact reports that highlight the transformative effects of major gifts on student scholarships, faculty research, and campus initiatives. By employing rigorous research and insightful interviewing techniques, she ensures that each piece of communication reflects the unique story of the donor’s involvement with Lehigh. Her ability to weave together facts and emotions allows her to engage, inform, and motivate donors, fostering a sense of connection and loyalty to the university.
In addition to her writing prowess, Shelley serves as a project manager, overseeing the production of various marketing materials across multiple platforms. Her skills in editing, newsletter creation, and website development enable her to maintain a cohesive and engaging narrative throughout all communications. By leveraging social media and blogging, she amplifies the university’s message, reaching a broader audience while keeping the focus on the invaluable contributions of its benefactors. Through her creative and strategic approach, Shelley Drozd not only enhances donor stewardship but also strengthens Lehigh University’s mission and vision for the future.
