As the Director of Marketing & Public Relations at Barnsley Resort, Shelby Taylor Kolb plays a pivotal role in shaping the resort's brand identity and enhancing its visibility within the competitive luxury hospitality market. With a robust background in crisis communications and corporate communications, Shelby...
As the Director of Marketing & Public Relations at Barnsley Resort, Shelby Taylor Kolb plays a pivotal role in shaping the resort's brand identity and enhancing its visibility within the competitive luxury hospitality market. With a robust background in crisis communications and corporate communications, Shelby adeptly navigates the complexities of public relations, ensuring that the resort maintains a positive image while effectively managing any challenges that arise. Her expertise in marketing strategy is evident in her oversight of comprehensive advertising campaigns and digital media initiatives that resonate with target audiences.
Shelby is instrumental in crafting compelling narratives that highlight the unique offerings of Barnsley Resort, from its picturesque landscapes to its exceptional guest experiences. She leads efforts in media relations, securing valuable publicity that positions the resort as a premier destination in the Atlanta area. Her strategic partnerships with local businesses and influencers further amplify the resort's reach, creating synergistic opportunities that enhance brand awareness.
In addition to her marketing acumen, Shelby excels in social media management, utilizing platforms to engage with guests and foster a vibrant online community. Her skills in event planning are showcased through meticulously organized activations that not only attract visitors but also create memorable experiences that encourage repeat visits. With a Bachelor of Arts in Journalism from the University of Georgia's Henry W. Grady College, Shelby combines her academic foundation with practical expertise to drive innovative marketing initiatives that elevate Barnsley Resort's reputation as an independent luxury boutique destination.
