As the Chief Executive Officer and Managing Partner at Profero, Sheila Couch is at the forefront of transforming access marketing in the healthcare industry. With a deep-seated passion for understanding and influencing behavior, Sheila has dedicated her career to improving patient access to essential treatments....
As the Chief Executive Officer and Managing Partner at Profero, Sheila Couch is at the forefront of transforming access marketing in the healthcare industry. With a deep-seated passion for understanding and influencing behavior, Sheila has dedicated her career to improving patient access to essential treatments. Under her leadership, Profero has developed a streamlined approach to access marketing, focusing on three critical areas: ensuring patients know where and how to receive treatment, facilitating the fulfillment of products and medications to care sites, and addressing affordability challenges that can hinder access to care.
Sheila's expertise in the pharmaceutical industry is complemented by her extensive experience in product launches and cross-functional team leadership. She is adept at navigating the complexities of healthcare strategy, leveraging her skills in strategic thinking to drive innovative solutions that meet the evolving needs of patients and providers alike. Her commitment to people development and training ensures that her team is not only equipped with the necessary skills but also inspired to embrace a culture of continuous improvement.
Key projects under Sheila's guidance include initiatives aimed at enhancing patient education and engagement, as well as collaborations with healthcare providers to optimize the fulfillment process. By fostering partnerships across the industry, Sheila is dedicated to making access marketing simpler and more effective, ultimately leading to better health outcomes. Her unwavering commitment to making things better, inspiring others, and enjoying the journey is what sets Profero apart in a challenging landscape, positioning the company as a leader in access marketing solutions.
