Shay Etches is a dynamic Global Campaigns Marketing Manager at Ellucian, where she leverages her extensive expertise in integrated marketing strategies to drive impactful demand generation campaigns. With a keen focus on aligning messaging and content with specific buyer personas, Shay crafts marketing programs that...
Shay Etches is a dynamic Global Campaigns Marketing Manager at Ellucian, where she leverages her extensive expertise in integrated marketing strategies to drive impactful demand generation campaigns. With a keen focus on aligning messaging and content with specific buyer personas, Shay crafts marketing programs that resonate deeply with target audiences. Her role involves designing comprehensive campaign frameworks that not only address the unique needs of various stakeholders but also ensure a seamless customer experience throughout the buyer's journey.
Currently, Shay is spearheading several key projects aimed at enhancing brand awareness and engagement within the higher education sector. By utilizing data-driven insights, she develops tactical roadmaps that guide the execution of diverse marketing initiatives, including digital media, social engagement, and email marketing. Her ability to analyze market trends and customer behavior allows her to create compelling calls-to-action (CTAs) that drive conversions and foster lasting relationships with clients.
In addition to her strategic planning skills, Shay excels in project management, ensuring that all campaigns are executed on time and within budget. Her proficiency in tools like Microsoft Office and PowerPoint aids in delivering presentations that effectively communicate campaign objectives and results to stakeholders. With a passion for entrepreneurship and a commitment to continuous improvement, Shay Etches is not only a valuable asset to Ellucian but also a thought leader in the marketing landscape, dedicated to advancing the conversation around innovative marketing practices in the education sector.
