Shawna Scarlett is a dynamic Growth Product Manager at Google, specializing in driving revenue and user engagement for AdMob, the leading mobile advertising platform. With a rich background in the tech industry and a unique perspective shaped by her Caribbean roots, Shawna leverages her expertise...
Shawna Scarlett is a dynamic Growth Product Manager at Google, specializing in driving revenue and user engagement for AdMob, the leading mobile advertising platform. With a rich background in the tech industry and a unique perspective shaped by her Caribbean roots, Shawna leverages her expertise in product management to empower developers and publishers to effectively monetize their apps. Her journey began with a passion for Bioengineering and Neuroscience, but the entrepreneurial spirit ignited by founding an online campus media website during her college years redirected her focus toward product growth and technology.
In her current role, Shawna is instrumental in crafting product roadmaps that align with market needs and user personas, ensuring that AdMob remains at the forefront of mobile monetization solutions. She employs rigorous experimental design and analytical skills to optimize ad performance, enhancing cost per acquisition strategies and maximizing revenue growth for clients. Shawna's proficiency in Google Analytics allows her to derive actionable insights from user data, guiding product iterations and marketing strategies that resonate with target audiences.
Key projects under her leadership include the development of innovative ad formats and features that enhance user experience while driving profitability for app developers. Shawna's commitment to fostering a data-driven culture within her team has not only improved product outcomes but also reinforced AdMob's position as a trusted partner in the mobile advertising landscape. With a keen eye for SEO and social media trends, she continues to explore new avenues for growth, ensuring that both Google and its partners thrive in an ever-evolving digital ecosystem.
