Shawn Vasandani is a seasoned Principal Product Designer at Prudential Financial, where he leverages nearly a decade of design expertise to drive innovative solutions in the financial services sector. His journey in design began with a hands-on approach, evolving from foundational roles to launching his...
Shawn Vasandani is a seasoned Principal Product Designer at Prudential Financial, where he leverages nearly a decade of design expertise to drive innovative solutions in the financial services sector. His journey in design began with a hands-on approach, evolving from foundational roles to launching his own company and eventually becoming a Senior Product Designer. Notably, Shawn played a pivotal role in launching Uber on the West Coast, where he honed his skills in interaction design and usability, setting the stage for his current endeavors.
At Prudential, Shawn spearheads research initiatives that delve deep into user needs, ensuring that the designs not only meet business objectives but also resonate with users on a personal level. His proficiency in crafting prototypes and design concepts is complemented by his ability to conduct thorough usability testing, which informs iterative design improvements. Shawn's collaborative spirit shines through as he works closely with stakeholders, facilitating design thinking workshops that foster creativity and innovation within his team.
His portfolio, available at www.uxshawn.nyc, showcases a diverse range of projects that highlight his skills in wireframing, strategic creative development, and digital media. By balancing hands-on creative work with effective team management, Shawn cultivates an environment where design excellence thrives. His expertise in social media marketing and product marketing further enhances his ability to create compelling user experiences that drive engagement and satisfaction in a rapidly evolving digital landscape.
