Shawn Mikus currently serves as the Experiential Director at Octagon, where he leverages his extensive background in marketing leadership to drive innovative brand experiences for BMW. With a career that began in the unlikeliest of places—sleeping in his car during an NBA internship—Shawn’s journey is...
Shawn Mikus currently serves as the Experiential Director at Octagon, where he leverages his extensive background in marketing leadership to drive innovative brand experiences for BMW. With a career that began in the unlikeliest of places—sleeping in his car during an NBA internship—Shawn’s journey is a testament to resilience and ambition. At Octagon, he leads national experiential marketing initiatives, crafting consumer-driven programs that not only elevate brand visibility but also foster deep emotional connections with audiences.
One of Shawn's key projects includes the development and execution of immersive brand experiences that align with BMW's commitment to luxury and performance. His expertise in integrated marketing allows him to create cohesive campaigns that resonate across multiple platforms, ensuring that every touchpoint reflects the brand's values. Shawn excels in timeline management and project communications, skills that are crucial for coordinating complex events and ensuring seamless execution. His ability to navigate crisis communications and manage unexpected challenges has been instrumental in maintaining the integrity of BMW's brand image.
Shawn's strategic approach to experiential marketing is complemented by his proficiency in creative briefs and internal events, enabling him to align cross-functional teams around a shared vision. By harnessing data-driven insights and leveraging tools like Microsoft Excel, he continually refines strategies to enhance consumer engagement. As a global spokesperson, Shawn not only represents BMW but also embodies the spirit of innovation and creativity that defines Octagon's mission in the ever-evolving landscape of experiential marketing.
