Shauna Solum serves as the Senior Vice President at LaFORCE, where she leads the Corporate and Consumer practice with a dynamic team of 20 talented professionals. With a robust background in communications and marketing, Shauna has honed her expertise in integrated strategic planning, media relations,...
Shauna Solum serves as the Senior Vice President at LaFORCE, where she leads the Corporate and Consumer practice with a dynamic team of 20 talented professionals. With a robust background in communications and marketing, Shauna has honed her expertise in integrated strategic planning, media relations, and storytelling, making her a pivotal force in driving consumer and corporate campaigns for a diverse array of Fortune 500 brands across sectors such as CPG, lifestyle, hospitality, consumer tech, and retail.
Under her leadership, the team at LaFORCE has successfully conceived and executed breakthrough programming that not only generates impactful earned media coverage but also elevates brand awareness in an increasingly competitive landscape. Shauna’s approach is characterized by her unique ability to fuse creativity with a strategic focus, ensuring that each campaign resonates with target audiences while delivering measurable results. Her commitment to storytelling is evident in every project, as she crafts compelling narratives that engage consumers and stakeholders alike.
In addition to her role in managing high-profile campaigns, Shauna is deeply involved in mentoring emerging talent within the agency, fostering a culture of innovation and collaboration. Her skills in public relations, event management, product placement, and strategic communications have positioned her as a thought leader in the industry. As a self-proclaimed news junkie, Shauna stays ahead of industry trends, continuously seeking new opportunities to enhance her clients' visibility and impact in the marketplace. With a proven track record of success, Shauna Solum is not just a communications executive; she is a visionary leader dedicated to shaping the future of brand storytelling.
