Shauday Smith serves as the Design Director at New American Funding, where she plays a pivotal role in shaping and expanding the brand's visual identity. With over a decade of experience in graphic design, including three years in a leadership capacity, Shauday has honed her...
Shauday Smith serves as the Design Director at New American Funding, where she plays a pivotal role in shaping and expanding the brand's visual identity. With over a decade of experience in graphic design, including three years in a leadership capacity, Shauday has honed her expertise in the Adobe Creative Suite, particularly in Illustrator and InDesign. Her proficiency in HTML5 animation and email coding further enhances her ability to create dynamic and engaging digital content that resonates with diverse audiences.
In her current role, Shauday leads a talented graphic design team, fostering a collaborative environment that encourages creativity and innovation. She is instrumental in driving key projects that focus on brand growth, ensuring that all visual communications align with the company’s strategic objectives. Her strong communication skills and organized approach allow her to effectively manage multiple projects, from concept development to execution, while maintaining a high standard of quality.
Shauday’s passion for art and typography is evident in her work, where she skillfully blends aesthetics with functionality to create compelling corporate identities. Her expertise in character animation and digital painting adds a unique dimension to her designs, making them not only visually appealing but also memorable. As she continues to push the boundaries of design at New American Funding, Shauday remains committed to elevating the brand's presence in the competitive mortgage industry, ensuring that it stands out through innovative and impactful visual storytelling.
