Sharon Soh serves as the Chief Planning & Audience Officer for UM APAC, where she plays a pivotal role in shaping the strategic direction and planning capabilities of the agency across the Asia-Pacific region. With over 20 years of experience in advertising and media, Sharon...
Sharon Soh serves as the Chief Planning & Audience Officer for UM APAC, where she plays a pivotal role in shaping the strategic direction and planning capabilities of the agency across the Asia-Pacific region. With over 20 years of experience in advertising and media, Sharon has cultivated a deep expertise in integrated marketing, media strategy, and customer insight, making her a key member of UM’s Executive Committee (EXCO). In her current role, she collaborates closely with the Regional President and Chief Product Officer to drive innovative strategies that enhance UM’s competitive edge in a rapidly evolving digital landscape.
Under Sharon's leadership, the regional strategy team at the RHQ/SG office has been instrumental in delivering growth for UM’s diverse client portfolio, leveraging her extensive knowledge of digital platforms such as programmatic, social media, and online advertising. She is particularly adept at harnessing data and technology to inform marketing strategies, ensuring that client campaigns are not only impactful but also measurable. Sharon’s ability to integrate various marketing communications channels allows her to create cohesive and effective strategies that resonate with audiences.
Her commitment to fostering strong partnerships with senior client leaders has resulted in successful collaborations that drive business growth and enhance brand visibility. As a thought leader in the industry, Sharon continues to push the boundaries of what’s possible in media planning and strategy, making her a formidable force in the advertising landscape. Her passion for innovation and her strategic mindset position her as a key influencer in shaping the future of marketing communications in the APAC region.
