Sharon Shafran serves as the Vice President of Analytics and Machine Learning at National Instruments (NI), where she is at the forefront of driving innovation through data-driven insights and advanced analytics. With a strong background in SaaS and B2B domains, Sharon leverages her expertise to...
Sharon Shafran serves as the Vice President of Analytics and Machine Learning at National Instruments (NI), where she is at the forefront of driving innovation through data-driven insights and advanced analytics. With a strong background in SaaS and B2B domains, Sharon leverages her expertise to transform complex challenges into strategic opportunities. Since joining NI, she has played a pivotal role in the integration of OptimalPlus, a leading analytics platform acquired in 2020, into NI's broader software ecosystem. This integration has not only enhanced the company's analytical capabilities but has also positioned NI as a leader in providing actionable insights for test and measurement solutions.
Under Sharon's leadership, the Customer Success teams within the NI Software Group have flourished, focusing on enhancing customer engagement and satisfaction. She has successfully owned and revitalized the $200M global Test Software Renewal business, reversing a declining revenue trend and achieving a remarkable 25% increase in customer retention. By completely transforming the renewal process, Sharon has implemented a customer-centric approach that emphasizes value delivery and long-term relationships.
Her strategic vision extends beyond immediate business outcomes; she is committed to fostering a culture of innovation that embraces emerging technologies and market trends. Sharon's skills in business innovation, go-to-market strategy, and strategic partnerships have been instrumental in driving NI's growth trajectory. As she continues to navigate the intersection of analytics and machine learning, Sharon remains dedicated to empowering teams to harness data for impactful decision-making, ensuring NI stays ahead in a rapidly evolving industry landscape.
