Sharon Sela currently serves as the Head of Business Marketing at Bezeq, Israel's leading telecommunications provider, where she has been instrumental in driving innovation and strategic growth since 2009. With a robust background in marketing management, Sharon excels in developing and launching new products that...
Sharon Sela currently serves as the Head of Business Marketing at Bezeq, Israel's leading telecommunications provider, where she has been instrumental in driving innovation and strategic growth since 2009. With a robust background in marketing management, Sharon excels in developing and launching new products that meet the evolving needs of consumers in a fast-paced digital landscape. Her expertise spans a wide range of areas including wireless technologies, mobile applications, and telecommunications, allowing her to effectively navigate the complexities of the industry.
In her role, Sharon oversees the entire product lifecycle, from initial concept development to commercial launch. She meticulously identifies and selects the best suppliers, conducts user trials, and crafts comprehensive business plans that align with Bezeq's strategic objectives. Her commitment to innovation and creativity is evident in her ability to manage crises and interface with multiple stakeholders, ensuring that each project not only meets but exceeds expectations.
One of Sharon's key projects includes the launch of advanced WiFi solutions tailored for both residential and business customers, which has significantly enhanced user experience and connectivity. Her strategic vision and hands-on approach have positioned Bezeq as a leader in the telecommunications sector, driving customer engagement and satisfaction. As a forward-thinking marketing professional, Sharon continues to leverage her skills in project management and product marketing to explore new opportunities and maintain Bezeq's competitive edge in the market.