Shanshan He serves as the Business Lead for the Non-Endemic Business unit at Amazon, where she is at the forefront of pioneering innovative strategies that bridge the gap between traditional advertising and emerging digital landscapes. With a robust background in digital marketing and programmatic advertising,...
Shanshan He serves as the Business Lead for the Non-Endemic Business unit at Amazon, where she is at the forefront of pioneering innovative strategies that bridge the gap between traditional advertising and emerging digital landscapes. With a robust background in digital marketing and programmatic advertising, Shanshan is adept at navigating the complexities of ad tech, enabling her to craft tailored solutions for clients across diverse sectors, including gaming, direct-to-consumer (DTC) brands, applications, automotive, and consumer electronics.
In her current role, Shanshan is instrumental in developing the Non-Endemic business unit from the ground up, leveraging her extensive experience to identify and capitalize on new market opportunities. Her deep understanding of the advertising ecosystem, combined with her strong network of industry connections, allows her to effectively guide Chinese advertisers seeking to expand their reach into international markets. Shanshan’s strategic vision is complemented by her technical skills in data analysis and programming, which empower her to derive actionable insights that drive campaign performance and optimize advertising spend.
Her commitment to exploring creative business opportunities is evident in her approach to client engagement, where she emphasizes collaboration and innovation. By fostering strong relationships with agencies and direct brands, Shanshan not only enhances Amazon's advertising offerings but also contributes to the broader digital marketing landscape. As a business pioneer, she continues to push boundaries, ensuring that her team remains agile and responsive to the ever-evolving needs of the market.
