Shannon Newberry serves as the Marketing Director for Dana Matlock DDS LLC and Lincoln City Family Dental LLC, where she plays a pivotal role in shaping the marketing strategies that drive patient engagement and practice growth. With a strong focus on digital marketing, Shannon expertly...
Shannon Newberry serves as the Marketing Director for Dana Matlock DDS LLC and Lincoln City Family Dental LLC, where she plays a pivotal role in shaping the marketing strategies that drive patient engagement and practice growth. With a strong focus on digital marketing, Shannon expertly directs comprehensive campaigns that encompass website content development, Search Engine Optimization (SEO), and the management of various social media platforms. Her strategic oversight ensures that both practices maintain a robust online presence, utilizing tools like Google My Business and Bing Business to enhance visibility and attract new patients.
One of Shannon's key projects involves the organization of new dental practice development, where she collaborates closely with web designers to create visually appealing and user-friendly websites. This includes the development of front office media content, where she leverages authorized web tools alongside her own photo and video content to create a welcoming and informative digital environment for prospective patients. Additionally, her partnership with local newspapers allows her to author editorial content and design impactful advertisements, further solidifying the practices' reputation in the community.
Shannon's expertise extends beyond traditional marketing; her skills in GIS analysis and customer acquisition enable her to identify and target specific demographics effectively. Her background in educational leadership and public speaking enhances her ability to train staff on marketing initiatives and engage with the community. By managing reviews and responses through platforms like Lighthouse, YAPI, and WebMD, Shannon ensures that patient feedback is addressed promptly, fostering trust and loyalty. Through her innovative approach and dedication to excellence, Shannon Newberry continues to elevate the marketing efforts of Dana Matlock DDS LLC and Lincoln City Family Dental LLC, positioning them as leaders in the dental industry.
