As the Director of Marketing and Business Development at Woodbury Common Premium Outlets, Shannon Lemay plays a pivotal role in shaping the strategic marketing landscape of one of Simon Property Group's premier retail destinations. With a robust background in strategic planning and branding, Shannon is...
As the Director of Marketing and Business Development at Woodbury Common Premium Outlets, Shannon Lemay plays a pivotal role in shaping the strategic marketing landscape of one of Simon Property Group's premier retail destinations. With a robust background in strategic planning and branding, Shannon is adept at crafting comprehensive marketing strategies that not only enhance brand visibility but also drive significant traffic and sales to meet revenue targets. Her expertise in corporate communications and public relations ensures that the outlet maintains a strong connection with its diverse customer base, while her skills in crisis communications and issue campaigns equip her to navigate challenges effectively.
Shannon's current projects include the development and execution of an annual marketing plan that leverages innovative platform programs and aligns with corporate marketing objectives. By utilizing her proficiency in content development and storytelling, she creates compelling narratives that resonate with consumers and elevate the shopping experience. Her creative direction and event planning skills have led to successful promotional events that engage the community and enhance foot traffic.
In addition to her marketing acumen, Shannon excels in cross-functional team leadership, fostering collaboration among various departments to achieve shared goals. Her focus on revenue generation is complemented by her strategic communications and advertising expertise, ensuring that every campaign is not only creative but also results-driven. As a skilled copywriter and editor, she crafts impactful press releases and social media content that amplify the outlet's message and attract a wider audience. Through her multifaceted approach, Shannon Lemay continues to position Woodbury Common Premium Outlets as a leader in the retail landscape, driving growth and innovation in an ever-evolving market.
