Shannon Collins is a dynamic hospitality sales and marketing leader with over 30 years of experience, currently making significant strides as the Director of Sales and Marketing at Starbridge Receivership Estate, LLC, specifically for the Ontario Airport Hotel & Conference Center. In this pivotal role,...
Shannon Collins is a dynamic hospitality sales and marketing leader with over 30 years of experience, currently making significant strides as the Director of Sales and Marketing at Starbridge Receivership Estate, LLC, specifically for the Ontario Airport Hotel & Conference Center. In this pivotal role, Shannon has been instrumental in revitalizing the hotel’s operations, transforming it from a struggling entity into a thriving destination for both business and leisure travelers. By assembling and leading a seasoned sales team, Shannon implemented strategic initiatives that resulted in a remarkable increase in monthly profits from $100,000 to over $300,000, achieving an impressive 200% growth.
Under her leadership, occupancy rates soared from an average of 8% to a robust range of 60-70%, showcasing her expertise in market planning and sales strategy. Shannon’s analytical skills and engaging communication style have enabled her to foster strong relationships with clients and stakeholders, ensuring that the hotel not only meets but exceeds guest expectations. Her commitment to delivering exceptional guest experiences is matched by her proficiency in policy development and process updates, which have streamlined operations and enhanced service delivery.
Shannon’s key projects include the development of targeted marketing campaigns that leverage digital platforms and social media to attract diverse clientele, as well as the introduction of innovative sales presentations that resonate with potential customers. Her cross-functional team leadership has been pivotal in driving collaboration across departments, ensuring a cohesive approach to achieving the hotel's ambitious revenue goals. As a passionate advocate for the hospitality industry, Shannon Collins continues to set new benchmarks for excellence in sales and marketing, solidifying her reputation as a leader who orchestrates success in every endeavor.
