Shanelle Rein-Olowokere is a dynamic leader in the retail training and development sector, currently serving as the Director at Coach. With a rich background in editorial and content creation, Shanelle brings over a decade of experience from prestigious publications such as InStyle, Entertainment Weekly, and...
Shanelle Rein-Olowokere is a dynamic leader in the retail training and development sector, currently serving as the Director at Coach. With a rich background in editorial and content creation, Shanelle brings over a decade of experience from prestigious publications such as InStyle, Entertainment Weekly, and People StyleWatch. This unique blend of editorial expertise and corporate acumen positions her as a pivotal figure in shaping the training strategies that drive Coach’s retail success.
In her current role, Shanelle oversees the bi-monthly creation and implementation of global product and service training content and tools, ensuring that the training aligns seamlessly with the brand's strategic objectives. She collaborates closely with various corporate teams—including merchandising, design, marketing, and public relations—to develop comprehensive training strategies that resonate with the evolving needs of the global marketplace. Her ability to integrate insights from diverse departments allows her to craft training programs that not only enhance product knowledge but also elevate the overall customer experience.
Additionally, Shanelle is committed to nurturing talent within her team, managing the development of two direct reports to foster a culture of growth and innovation. Her expertise in content strategy, integrated marketing, and new media is instrumental in creating engaging training materials that empower retail associates to deliver exceptional service. With a keen eye for fashion and a deep understanding of the publishing landscape, Shanelle Rein-Olowokere is dedicated to driving Coach’s mission forward through effective training and development initiatives that inspire and educate.
