Shane Reed currently serves as the Director of Retail Partnerships at Polk Automotive Solutions, a division of S&P Global, where he leverages his extensive expertise in the information services and automotive retail sectors. With a robust background in business planning and customer relationship management, Shane...
Shane Reed currently serves as the Director of Retail Partnerships at Polk Automotive Solutions, a division of S&P Global, where he leverages his extensive expertise in the information services and automotive retail sectors. With a robust background in business planning and customer relationship management, Shane is adept at fostering strategic partnerships that drive growth and enhance customer satisfaction. His leadership extends to managing a dedicated team of direct sellers and account support professionals, overseeing a substantial $15 million book of business.
One of Shane's notable achievements includes the successful launch of the SaaS tool, PolkDealerMarketing.com, in 2021—a significant feat accomplished during the challenges of the pandemic and ongoing chip shortages. This innovative platform has empowered automotive retailers to optimize their digital marketing strategies, enhance lead generation, and improve audience segmentation, ultimately driving profitability in a competitive market.
Shane’s skill set encompasses a wide range of competencies, including data management, team building, and forecasting, all of which are crucial in navigating the dynamic landscape of the automotive industry. His commitment to excellence is reflected in his focus on delivering best-in-class data solutions that support partners across all automotive verticals. As a Dealer Academy Graduate with a specialization in Retail Management from NADA, Shane combines industry knowledge with a strong sales acumen, positioning him as a key player in shaping the future of automotive retail partnerships.
