Shana Rocheleau currently serves as the Executive Vice President of Strategy at BEDGEAR, where she leverages her extensive expertise in brand strategy, business development, and retail marketing to drive the company's growth in the competitive consumer goods landscape. With a robust background in product development...
Shana Rocheleau currently serves as the Executive Vice President of Strategy at BEDGEAR, where she leverages her extensive expertise in brand strategy, business development, and retail marketing to drive the company's growth in the competitive consumer goods landscape. With a robust background in product development and manufacturing, Shana has been instrumental in launching innovative bedding solutions that resonate with consumers seeking enhanced sleep experiences. Her strategic vision has not only contributed to BEDGEAR's recognition on the Inc. 500 list but has also positioned the brand as a leader in the e-commerce space.
In her role, Shana oversees key projects that focus on optimizing product costing and construction processes, ensuring that BEDGEAR maintains its commitment to quality while maximizing profitability. Her adeptness in negotiations and competitive analysis has enabled the company to forge strategic partnerships that enhance its market presence and expand its retail footprint. Shana's strong sales acumen, combined with her MBA in Strategy from the University of Southern California, equips her with the tools necessary to navigate the complexities of inventory management and sales forecasting.
Furthermore, Shana is passionate about creating engaging retail experiences that connect consumers with BEDGEAR's mission of promoting better sleep. Her leadership in product marketing initiatives has resulted in successful campaigns that highlight the brand's unique value proposition. As BEDGEAR continues to innovate and grow, Shana Rocheleau remains a pivotal force in shaping the company's strategic direction and ensuring its continued success in the ever-evolving consumer goods industry.
