Shana Lipton serves as a Senior Editor at PwC, where she plays a pivotal role in shaping the narrative around critical issues in sustainability and technology. With a rich background in global journalism and media, Shana leverages her expertise to craft compelling content that resonates...
Shana Lipton serves as a Senior Editor at PwC, where she plays a pivotal role in shaping the narrative around critical issues in sustainability and technology. With a rich background in global journalism and media, Shana leverages her expertise to craft compelling content that resonates with diverse audiences, from dynamic organizations to government entities. Her work within the Global Thought Leadership team focuses on developing insightful and impactful narratives that not only highlight PwC's strategic vision but also enhance brand strength and attract new business opportunities.
Shana's eclectic career experience, spanning startups and multinational corporations, equips her with a unique perspective on the intersection of strategy and storytelling. She adeptly utilizes her emotional intelligence (EQ) to connect with stakeholders and distill complex ideas into engaging content. Key projects under her leadership include the production of thought-provoking articles, podcasts, and multimedia content that address pressing global challenges, such as climate change and technological innovation.
Her skill set encompasses a wide range of competencies, including strategic thinking, project management, and content strategy, which enable her to oversee the entire content lifecycle from conception to execution. Shana's proficiency in video production and editing further enhances her ability to deliver rich, textured stories that captivate and inform. As she continues to drive PwC's thought leadership initiatives, Shana remains committed to illuminating strategies that foster sustainable growth and technological advancement in an ever-evolving landscape. For more insights into her work and philosophy, visit her website at lipsting.com.
