As the Head of Series Promotion at Workshop Creative, Seth Berkowitz has established himself as a pivotal force in the realm of entertainment marketing. With a robust background as a producer, creative director, and writer, Seth has harnessed his diverse skill set to create a...
As the Head of Series Promotion at Workshop Creative, Seth Berkowitz has established himself as a pivotal force in the realm of entertainment marketing. With a robust background as a producer, creative director, and writer, Seth has harnessed his diverse skill set to create a dedicated division focused on the promotion of television shows. His innovative approach has not only elevated the visibility of numerous series but has also set new standards in the industry for how shows are marketed.
Seth's expertise shines through in the successful launches of critically acclaimed series such as *Modern Family*, *Scandal*, *Black-ish*, *Fresh Off the Boat*, *The Expanse*, and *Abbott Elementary*. Each project reflects his commitment to storytelling and audience engagement, utilizing cutting-edge digital media strategies and compelling video content to captivate viewers. His role extends beyond mere promotion; he acts as a mentor and teacher to his talented team, fostering an environment of creativity and collaboration that drives impactful campaigns.
With a keen understanding of the intricacies of TV production and advertising, Seth leverages his skills in video production and post-production to craft narratives that resonate with audiences. His ability to blend creative vision with strategic marketing insights has positioned Workshop Creative as a leader in the entertainment industry, ensuring that each series not only reaches its target demographic but also leaves a lasting impression. As Seth continues to push the boundaries of what's possible in series promotion, he remains dedicated to inspiring the next generation of creative marketers in the entertainment landscape.
