Serina Spencer serves as the Vice President of PMX Lift at Publicis Media, where she spearheads advanced video strategies that are pivotal in driving client success across various sectors. Based in Seattle, Serina leverages her extensive expertise in digital media and strategic communications to craft...
Serina Spencer serves as the Vice President of PMX Lift at Publicis Media, where she spearheads advanced video strategies that are pivotal in driving client success across various sectors. Based in Seattle, Serina leverages her extensive expertise in digital media and strategic communications to craft compelling narratives that resonate with audiences. Her role involves not only overseeing media planning and integrated marketing initiatives but also fostering innovative approaches to sponsorship marketing and brand awareness that elevate client visibility in competitive landscapes.
With a diverse portfolio that spans TV and film entertainment, military, tourism, and telecom, Serina brings a wealth of experience to the table. She is adept at negotiating high-stakes partnerships and building cohesive teams that excel in delivering results. Her commitment to process building ensures that her teams operate efficiently while maintaining a focus on creativity and strategic storytelling. This unique blend of skills enables her to navigate the complexities of modern marketing communications, ensuring that her clients not only meet but exceed their goals.
A proud graduate of the University of Florida, Serina embodies the Gators' spirit of determination and excellence. Her passion for the industry is matched by her dedication to continuous learning and adaptation in an ever-evolving digital landscape. As she leads key projects at Publicis Media, Serina remains at the forefront of advanced video strategies, driving innovation and success for her clients in a rapidly changing marketplace.
