Sergio Pedraza serves as the Hub Manager at Leo Burnett, where he expertly orchestrates a dynamic in-house team of 50 professionals specializing in design and engineering. His role is pivotal in driving the agency's strategic vision, focusing on the seamless integration of creative processes that...
Sergio Pedraza serves as the Hub Manager at Leo Burnett, where he expertly orchestrates a dynamic in-house team of 50 professionals specializing in design and engineering. His role is pivotal in driving the agency's strategic vision, focusing on the seamless integration of creative processes that enhance business growth and foster impactful communication strategies. With a robust background in agile methodologies and Lean Six Sigma, Sergio is adept at optimizing workflows and improving operational efficiency, ensuring that projects are delivered on time and within budget.
At Leo Burnett, Sergio leads key initiatives that revolve around the development of innovative digital platforms tailored for both institutional and business needs. His expertise in design management and operations management allows him to bridge the gap between creativity and technology, ensuring that brand narratives resonate deeply with target audiences. By leveraging data analytics and cutting-edge technology, he crafts strategies that not only elevate brand visibility but also drive engagement and conversion.
Sergio’s commitment to continuous improvement is evident in his approach to process optimization, where he actively seeks opportunities to refine the ecosystem of client-agency interactions. His proficiency in tools such as Google Ads and Microsoft Excel empowers him to analyze performance metrics and adapt strategies in real-time, ensuring that campaigns are not only creative but also data-driven. As a thought leader in the industry, Sergio Pedraza is dedicated to connecting brands with their audiences through innovative and impactful communication strategies, making him an invaluable asset to Leo Burnett and the broader marketing landscape.
