Serena Kolber serves as the Director of Digital & Social Marketing at Patrón Spirits Company, where she is at the forefront of driving digital innovation and transformation within the premium spirits sector. With a robust background in luxury retail and beauty, Serena expertly oversees the...
Serena Kolber serves as the Director of Digital & Social Marketing at Patrón Spirits Company, where she is at the forefront of driving digital innovation and transformation within the premium spirits sector. With a robust background in luxury retail and beauty, Serena expertly oversees the global website and US paid media strategies, ensuring that Patrón's digital presence resonates with its discerning audience. Her leadership extends to e-commerce initiatives, digital marketing, and customer relationship management (CRM), where she crafts end-to-end consumer experiences that blend storytelling with brand authenticity.
Under her guidance, key projects have included the development of an integrated digital content strategy that not only enhances brand visibility but also fosters deeper consumer engagement. Serena's strategic oversight of brand media buys—both above-the-line (ATL) and below-the-line (BTL)—ensures that Patrón's messaging is cohesive across all platforms, from social media to digital advertising. Her expertise in business intelligence and competitive analysis allows her to identify market trends and consumer preferences, enabling the brand to stay ahead in a rapidly evolving landscape.
Serena's previous experience at L'Occitane North America, where she directed digital media and communication strategies, has equipped her with a unique perspective on luxury brand marketing. She is adept at leveraging integrated marketing techniques to elevate brand awareness and drive sales, making her a pivotal figure in Patrón's continued success in the competitive spirits market. With a keen eye for digital trends and a passion for storytelling, Serena Kolber is not just leading digital marketing efforts; she is shaping the future of how luxury brands connect with consumers in the digital age.
