Semira Martirosyan currently serves as the Senior Product Marketing Manager for the Professional Services vertical at Miro, where she leverages her extensive expertise in B2B product marketing to drive impactful go-to-market (GTM) strategies tailored for consultants, agencies, and freelancers. In this pivotal role, Semira collaborates...
Semira Martirosyan currently serves as the Senior Product Marketing Manager for the Professional Services vertical at Miro, where she leverages her extensive expertise in B2B product marketing to drive impactful go-to-market (GTM) strategies tailored for consultants, agencies, and freelancers. In this pivotal role, Semira collaborates closely with cross-functional teams, including product management and program development, to articulate and amplify Miro's core value proposition within the professional services landscape. Her commitment to simple communication and visual storytelling ensures that complex technical concepts are translated into compelling narratives that resonate with diverse audiences.
One of Semira's key projects involves the creation and distribution of targeted marketing collateral that highlights Miro's unique offerings, enabling professional service providers to enhance their collaboration and project management capabilities. By conducting thorough competitive analysis and leveraging her skills in strategic marketing, she identifies market trends and customer needs, allowing Miro to maintain a competitive edge in a rapidly evolving industry.
Her background in technical marketing, combined with her passion for facilitation and product demonstration, positions her as a thought leader within the professional services sector. Semira's ability to foster cross-team collaboration not only enhances the effectiveness of marketing initiatives but also drives alignment between product development and market demands. As Miro continues to expand its footprint in the professional services domain, Semira's insights and strategic vision will be instrumental in shaping the future of collaborative work solutions.
