As the President of Updraft Communications, Segi Desta leverages her extensive 30 years of experience in the meetings and events industry to deliver exceptional value to her clients. Her expertise in contract negotiation and revenue analysis has positioned her as a trusted advisor, enabling clients...
As the President of Updraft Communications, Segi Desta leverages her extensive 30 years of experience in the meetings and events industry to deliver exceptional value to her clients. Her expertise in contract negotiation and revenue analysis has positioned her as a trusted advisor, enabling clients to implement effective money-saving techniques and secure valuable incentives. Segi's strategic approach to meeting planning and hospitality management not only enhances the quality of events but also fosters long-lasting partnerships that benefit all stakeholders involved.
At Updraft Communications, Segi leads key projects that focus on comprehensive event planning and management, ensuring that each initiative is tailored to meet the unique needs of clients across the nation. Her proficiency in housing and registration logistics streamlines the attendee experience, while her insights into destination marketing help clients select venues that align with their goals and budget. Segi's commitment to excellence is evident in her ability to analyze market trends and provide actionable marketing strategies that drive engagement and attendance.
In addition to her hands-on project management, Segi is dedicated to training and mentoring the next generation of professionals in the industry. She believes that sharing knowledge is essential for fostering innovation and growth in event planning and management. With her unwavering passion for enhancing the meetings market, Segi Desta continues to set a high standard for excellence at Updraft Communications, ensuring that her clients not only meet but exceed their event objectives.
