Sébastien Waxin is a seasoned Senior Brand Manager specializing in racing games at NACON, a prominent player in the video game and technology sectors both in France and globally. With a career that spans over a decade in the gaming industry, Sébastien has honed his...
Sébastien Waxin is a seasoned Senior Brand Manager specializing in racing games at NACON, a prominent player in the video game and technology sectors both in France and globally. With a career that spans over a decade in the gaming industry, Sébastien has honed his expertise in marketing strategy, press relations, and event management, making him a key asset to NACON's marketing team. His role involves not only the creation and execution of global marketing campaigns but also the intricate management of relationships with licensors, ensuring that every title resonates with its target audience.
Among his notable projects, Sébastien has successfully overseen the marketing campaigns for the acclaimed WRC series, from WRC 3 in 2012 to the latest installment, WRC 11 (Generations) in 2022. His strategic approach has been instrumental in enhancing brand visibility and driving sales, as he meticulously coordinates promotional activities, press releases, and events that engage the racing community. Additionally, his work on the TT Isle of Man: Ride on the Edge series showcases his ability to adapt marketing strategies to different game dynamics and audiences, further solidifying his reputation as a racing game specialist.
Sébastien's skill set is complemented by his proficiency in graphic design and photography, allowing him to create visually compelling marketing materials that capture the essence of each game. His command of tools like Adobe Photoshop and Lightroom enhances the quality of promotional content, ensuring that NACON's titles stand out in a competitive market. As he continues to drive innovative marketing initiatives, Sébastien Waxin remains a pivotal figure in shaping the future of racing games at NACON.
