Sebastian Neylan is a seasoned marketer with over 12 years of diverse experience in brand development, growth strategy, and digital product management, cultivated across dynamic markets in Melbourne, London, and the US. Currently serving as the Head of Growth at Up, Sebastian is at the...
Sebastian Neylan is a seasoned marketer with over 12 years of diverse experience in brand development, growth strategy, and digital product management, cultivated across dynamic markets in Melbourne, London, and the US. Currently serving as the Head of Growth at Up, Sebastian is at the forefront of transforming the financial landscape for young Australians, spearheading initiatives that aim to simplify and democratize access to financial services. His mission is clear: to pave the way to EA$Y MONEY for the next generation, with an ambitious goal of reaching 1 million customers.
In his role, Sebastian leverages his extensive expertise in marketing communications and social media marketing to craft compelling narratives that resonate with Up’s target audience. He is instrumental in developing innovative advertising campaigns that not only capture attention but also drive customer engagement and loyalty. His proficiency in content strategy and public relations ensures that Up maintains a strong brand presence in a competitive market, while his leadership skills empower his team to execute high-impact projects effectively.
Key projects under Sebastian’s direction include the launch of targeted digital marketing initiatives that harness the power of technology and social media integration, making financial literacy accessible and engaging for young Aussies. His strategic vision and hands-on approach to growth marketing are pivotal in navigating the evolving fintech landscape, positioning Up as a leader in delivering user-friendly financial solutions. With a focus on customer-centric innovation, Sebastian Neylan is not just driving growth; he is redefining what it means to manage money in the digital age.
