Sebastian Laver is a seasoned professional with over 25 years of experience in business strategy and sales, currently serving as the Head of Content Sales and Partnership for CNN in Latin America. His extensive expertise spans the digital media, television, out-of-home, and mobile industries, where...
Sebastian Laver is a seasoned professional with over 25 years of experience in business strategy and sales, currently serving as the Head of Content Sales and Partnership for CNN in Latin America. His extensive expertise spans the digital media, television, out-of-home, and mobile industries, where he has successfully managed strategic relationships across the diverse landscapes of Latin America and the United States. Fluent in Portuguese, Spanish, and English, Sebastian leverages his multicultural communication skills to navigate the complexities of the media market, ensuring that CNN's content resonates with a wide array of audiences.
In his current role, Sebastian oversees subscription-based affiliates across 24 countries, including the Caribbean, where he plays a pivotal role in defining and launching CNN-branded media properties. Notable projects under his leadership include "CNN Journey" in Mexico, "CNN Brasil," and "CNN Radio Argentina," each tailored to meet the unique cultural and informational needs of their respective markets. His strategic vision has not only enhanced CNN's brand presence but also solidified its reputation as a trusted news source in the region.
Sebastian's responsibilities extend beyond content creation; he manages CNN's comprehensive Content Sales proposition for Latin America, which encompasses distribution, training, consulting services, and brand licensing. His adeptness in key account management and strategic partnerships has been instrumental in driving revenue growth and expanding CNN's footprint in the competitive media landscape. With a strong command of analytics and online marketing, he continuously seeks innovative ways to optimize content delivery and enhance viewer engagement, ensuring that CNN remains at the forefront of the evolving media environment.
