Sebastiaan Gruijters serves as the Senior Director of Product Strategy & Planning for the Headphones & Wearables Business Unit at HARMAN International, a fully owned subsidiary of Samsung. With over 25 years of extensive experience in the durable fast-moving consumer goods sector, Sebastiaan has honed...
Sebastiaan Gruijters serves as the Senior Director of Product Strategy & Planning for the Headphones & Wearables Business Unit at HARMAN International, a fully owned subsidiary of Samsung. With over 25 years of extensive experience in the durable fast-moving consumer goods sector, Sebastiaan has honed his expertise across the entire value chain, from insight generation to market launch. His current role encompasses cradle-to-grave product management, where he spearheads the development and execution of innovative strategies for a diverse portfolio that includes True Wireless Stereo (TWS) products, headphones, gaming headsets, and microphones under renowned brands such as JBL, Harman Kardon, and AKG.
One of Sebastiaan's key projects includes the successful launch of the JBL Quantum gaming range, which has set new standards in immersive audio experiences for gamers. His strategic oversight ensures that each product not only meets market demands but also aligns with HARMAN's commitment to Environmental, Social, and Governance (ESG) principles. By implementing value engineering methodologies, he optimizes product development processes while enhancing sustainability and cost-effectiveness.
Sebastiaan's proficiency in market research and consumer electronics allows him to identify emerging trends and consumer preferences, which he translates into actionable go-to-market strategies. His strong project management skills and ability to foster cross-functional collaboration are instrumental in driving innovation and ensuring that products resonate with target audiences. As a thought leader in the industry, Sebastiaan continues to push the boundaries of product development, making significant contributions to HARMAN's growth and reputation in the competitive landscape of audio and wearable technology.
