As the Industry Director for Consumer Packaged Goods (CPG) at Walmart Connect, Sean Riley brings over two decades of digital media expertise to the forefront of retail media innovation. His role is pivotal in leading a dedicated team of Partner Managers who specialize in empowering...
As the Industry Director for Consumer Packaged Goods (CPG) at Walmart Connect, Sean Riley brings over two decades of digital media expertise to the forefront of retail media innovation. His role is pivotal in leading a dedicated team of Partner Managers who specialize in empowering Emerging and Mid-Market Grocery and Beverage brands to harness the full potential of e-commerce through Walmart's robust retail media platform. In 2023, Sean played an instrumental role in establishing the Emerging Mid-Market sales organization, laying the groundwork for a scalable strategy that will drive significant growth in 2024 and beyond.
Sean's extensive background in online advertising encompasses a wide array of channels, including search, display, social, and video, enabling him to craft comprehensive digital marketing strategies tailored to the unique needs of his clients. His proven ability to foster executive-level relationships with enterprise clients has been a cornerstone of his success, allowing him to effectively navigate the complexities of direct sales and strategic partnerships within the fast-evolving retail landscape.
With a keen focus on lead generation and web analytics, Sean leverages data-driven insights to optimize advertising performance and maximize ROI for brands. His leadership style emphasizes collaboration and innovation, inspiring his team to think strategically and creatively in an increasingly competitive market. As he continues to shape the future of retail media at Walmart Connect, Sean remains committed to driving success for brands looking to thrive in the digital age, making him a key player in the transformation of the CPG sector.
