Sean Eggert serves as the Senior Vice President of Global Sports Marketing at Under Armour, where he leverages his extensive experience in brand and sports marketing to drive strategic initiatives that enhance the company's global presence. With a rich background spanning various sectors, including food,...
Sean Eggert serves as the Senior Vice President of Global Sports Marketing at Under Armour, where he leverages his extensive experience in brand and sports marketing to drive strategic initiatives that enhance the company's global presence. With a rich background spanning various sectors, including food, beverage, apparel, and professional sports, Sean has honed his expertise in managing complex brand asset portfolios. His current role involves overseeing a diverse array of partnerships with athletes, influencers, leagues, colleges, and national governing bodies, ensuring that Under Armour remains at the forefront of sports marketing innovation.
One of Sean's key projects includes the activation of sponsorships across multiple sports disciplines, from eSports and gaming to motorsports and traditional team sports like basketball and American football. His strategic vision encompasses not only high-profile partnerships but also grassroots initiatives that engage youth platforms and programming, fostering a new generation of athletes. Sean's adeptness in marketing communications and social media allows him to craft compelling narratives that resonate with diverse audiences, amplifying Under Armour's brand message.
Furthermore, Sean's leadership in cross-functional team dynamics ensures that marketing strategies align seamlessly with sales management and sponsorship sales efforts. His commitment to global citizenship and responsible marketing practices positions Under Armour as a leader in ethical sports marketing, while his insights into sports media and production enhance the brand's visibility across various channels. Through his multifaceted approach, Sean Eggert continues to elevate Under Armour's legacy as a premier sports brand, driving engagement and loyalty among athletes and fans alike.
