Sean Daw is a dynamic and visionary design executive at SRAM, LLC, where he serves as the Global Industrial Design leader. With a strong foundation in industrial design and product development, Sean has cultivated a reputation for building high-performing design and innovation teams that consistently...
Sean Daw is a dynamic and visionary design executive at SRAM, LLC, where he serves as the Global Industrial Design leader. With a strong foundation in industrial design and product development, Sean has cultivated a reputation for building high-performing design and innovation teams that consistently deliver exceptional product experiences. His current role at SRAM is pivotal, as he spearheads the design of cutting-edge bicycle components and accessories, ensuring that each product not only meets but exceeds consumer expectations in performance, aesthetics, and usability.
Under Sean's leadership, key projects have included the development of innovative bicycle technologies that enhance rider experience and safety. His expertise in consumer electronics and mobile applications allows him to integrate advanced technology seamlessly into SRAM's product line, creating compelling experiences that resonate with cyclists around the world. Sean's approach to design management emphasizes collaboration and open communication, fostering an environment where creativity thrives and ideas flourish.
In addition to his design acumen, Sean is skilled in rapid prototyping and heuristic evaluation, enabling his teams to iterate quickly and effectively on concepts. His proficiency in research design and persona development ensures that SRAM's products are not only functional but also deeply aligned with the needs and desires of diverse user groups. As a servant-leader, Sean is committed to mentoring emerging designers, empowering them to push boundaries and innovate within the cycling industry. Through his strategic vision and hands-on leadership, Sean Daw continues to elevate SRAM's position as a leader in the global cycling market, driving both product excellence and consumer satisfaction.
