Scott Worthge serves as the Research Director at Quest Mindshare, where he leverages over 35 years of extensive experience in the market research industry to drive innovative research methodologies and client-focused solutions. His expertise spans a diverse range of sectors, including Global B2B, Consumer, and...
Scott Worthge serves as the Research Director at Quest Mindshare, where he leverages over 35 years of extensive experience in the market research industry to drive innovative research methodologies and client-focused solutions. His expertise spans a diverse range of sectors, including Global B2B, Consumer, and niche markets, making him a pivotal figure in the company’s commitment to delivering high-quality insights. Under Scott's leadership, Quest Mindshare has successfully transitioned from its origins as a B2B phone recruiting center to a cutting-edge online research provider, adapting to the evolving landscape of the industry.
In his current role, Scott oversees key research projects that not only meet but exceed client expectations, ensuring that the insights generated are actionable and strategically relevant. His deep understanding of research management and client development allows him to cultivate strong relationships with clients, guiding them through complex research challenges. Additionally, Scott is passionate about knowledge sharing; he has taught at the university and graduate levels for 25 years, including notable positions at UC Berkeley’s Extension program and the University of Michigan. His experience in academia enriches his approach to research, enabling him to mentor emerging talent in the field.
Scott is also an accomplished speaker and conference manager, frequently sharing his insights on market research trends and best practices at industry events and webinars. His dedication to advancing the field of market research, combined with his hands-on experience, positions him as a trusted leader at Quest Mindshare, where he continues to push the boundaries of what is possible in research.
