Scott A. Knapper serves as the Sales Leader Executive for the Fresh Division at Peterson Farms, Inc., where he leverages his extensive experience in the foodservice industry to drive sales growth and enhance customer relationships. With a focus on the K12 and Quick Service Foodservice...
Scott A. Knapper serves as the Sales Leader Executive for the Fresh Division at Peterson Farms, Inc., where he leverages his extensive experience in the foodservice industry to drive sales growth and enhance customer relationships. With a focus on the K12 and Quick Service Foodservice segments, Scott has transitioned from a career in the "comfort junk/food" sector to championing healthier options, such as fresh-cut apple slices and shelf-stable unsweetened flavored applesauce. His role involves collaborating with broadline distributors, produce buyers, and high-level procurement personnel within the K12 foodservice sector to effectively market these nutritious products.
Scott's proven track record in HQ account calls and field sales management underscores his results-oriented approach. He excels in trade marketing and customer marketing, utilizing his skills in merchandising and broker management to create impactful selling programs. His ability to manage distributed teams effectively has been instrumental in executing successful sales strategies across various channels, including retail giants like Wal-Mart.
In addition to his sales acumen, Scott is a self-directed visionary who thrives on developing innovative solutions that resonate with health-conscious consumers. His commitment to fostering long-term relationships with clients and stakeholders has earned him recognition within the industry, as evidenced by past awards and his tenure in customer development. As he continues to navigate the evolving landscape of foodservice, Scott remains dedicated to promoting healthier choices while driving sustainable growth for Peterson Farms, Inc.
