Scott Goldberg currently serves as the Director of Digital Marketing at LAUCHLAN, now known as The Channel Company, where he has established himself as a pivotal force in driving innovative marketing strategies and operational excellence. With a robust background in paid media and team management,...
Scott Goldberg currently serves as the Director of Digital Marketing at LAUCHLAN, now known as The Channel Company, where he has established himself as a pivotal force in driving innovative marketing strategies and operational excellence. With a robust background in paid media and team management, Scott has successfully led initiatives that integrate analytics and creativity to optimize marketing performance. His expertise in B2B marketing strategy, SEO, SEM, and social media marketing has enabled him to craft campaigns that resonate with target audiences while delivering measurable results.
One of Scott's key projects involved leveraging Salesforce to validate lead quality, which significantly enhanced the effectiveness of global campaigns. By adopting a data-driven approach, he was able to optimize both creative elements and keyword strategies, resulting in a remarkable 54% reduction in lead generation costs through strategic vendor negotiations. This not only improved the bottom line but also demonstrated his commitment to maximizing ROI for clients.
Scott's impact is further exemplified by his ability to grow a major client retainer by over $200K quarter-over-quarter shortly after onboarding, showcasing his talent for building strong client relationships and delivering exceptional value. Additionally, his focus on increasing operational efficiencies by 80% reflects his dedication to fostering a culture of trust and ownership within his team. As a leader, Scott is inspired by strategic development and cross-channel collaboration, making him an invaluable asset to The Channel Company as they navigate the ever-evolving landscape of digital marketing.
