Scott Chiasson is a dynamic leader in the broadcasting and media landscape, currently serving as Vice-President and Market Manager at Cumulus Media. With over 30 years of extensive experience spanning the broadcast, media, digital, and publishing industries, Scott has honed his expertise in revenue generation...
Scott Chiasson is a dynamic leader in the broadcasting and media landscape, currently serving as Vice-President and Market Manager at Cumulus Media. With over 30 years of extensive experience spanning the broadcast, media, digital, and publishing industries, Scott has honed his expertise in revenue generation and operational excellence. At Cumulus Media, he oversees the strategic direction and performance of five radio stations—KSMB-FM, KXKC-FM, KRRQ-FM, KNEK-FM, and KNEK-AM—alongside their associated digital assets. His role involves not only revenue and operations oversight but also the development and execution of innovative advertising strategies that leverage both traditional and digital marketing channels.
Scott's leadership is characterized by his ability to cultivate high-performing sales teams and streamline broadcast operations, ensuring that each station under his management thrives in a competitive marketplace. His deep understanding of advertising sales, media buying, and online marketing allows him to implement effective B2C marketing strategies that resonate with diverse audiences. He is particularly adept at navigating the complexities of new media, integrating digital marketing initiatives that enhance brand visibility and drive listener engagement.
Key projects under Scott's direction often focus on harnessing data analytics to optimize advertising performance and enhance audience targeting. His strategic planning skills enable him to identify emerging trends in the media landscape, positioning Cumulus Media to capitalize on new opportunities. With a commitment to fostering a culture of innovation and collaboration, Scott Chiasson continues to be a driving force in the evolution of audio and media networks, ensuring that Cumulus Media remains at the forefront of the industry.
