Scott Barbee serves as Principal at Sterling BCG LLC, where he leverages his extensive background in cable television and telecommunications to provide strategic consulting services tailored to the evolving media landscape. With a robust portfolio that spans across cable and broadcast television, Scott specializes in...
Scott Barbee serves as Principal at Sterling BCG LLC, where he leverages his extensive background in cable television and telecommunications to provide strategic consulting services tailored to the evolving media landscape. With a robust portfolio that spans across cable and broadcast television, Scott specializes in programming, marketing, and retransmission consent negotiations, making him a sought-after expert in the industry. His role at Sterling BCG involves guiding cable companies, telcos, and broadcast operators through complex market dynamics, ensuring they remain competitive in an increasingly fragmented environment.
At Sterling BCG, Scott is currently spearheading several key projects that focus on optimizing media brokerage services for both buyers and sellers. His deep understanding of broadband, telephony, and wireless technologies allows him to craft innovative solutions that address the unique challenges faced by clients in the media sector. By leveraging his skills in product marketing and management, Scott is instrumental in helping clients navigate the intricacies of VOD (Video on Demand) and other emerging platforms.
Scott’s leadership and management acumen are evident in his ability to foster collaborative relationships with stakeholders across the industry. His insights into market trends and consumer behavior empower clients to make informed decisions that drive growth and enhance operational efficiency. As a thought leader in the media and telecommunications space, Scott Barbee continues to shape the future of broadcasting and cable television, ensuring that Sterling BCG LLC remains at the forefront of industry innovation.
