As President of CrossTrac Equipment, Inc., Scot Jenkins has established himself as a dynamic leader with a keen ability to navigate complex market landscapes and drive sustainable growth. Since taking the helm in 2016, he has successfully executed a comprehensive business plan that not only...
As President of CrossTrac Equipment, Inc., Scot Jenkins has established himself as a dynamic leader with a keen ability to navigate complex market landscapes and drive sustainable growth. Since taking the helm in 2016, he has successfully executed a comprehensive business plan that not only involved recruiting investors but also securing debt financing to acquire Pioneer Equipment in Rhinelander, Wisconsin. This strategic acquisition has allowed CrossTrac to enhance its footprint in the pipeline and land clearing sectors, capitalizing on Pioneer’s established relationships with regional contractors who have innovatively adapted forestry machinery for mat laying and recovery operations.
Under Scot's leadership, CrossTrac has embarked on several key projects aimed at expanding its product offerings and market reach. His expertise in strategic planning and competitive analysis has been instrumental in identifying new opportunities within the Asia Pacific region, where he has fostered international development initiatives that align with the company’s long-term vision. By leveraging his skills in marketing strategy and joint ventures, Scot has positioned CrossTrac to not only meet but exceed the evolving demands of its clientele.
Scot’s commitment to intrapreneurship has cultivated a culture of innovation within the organization, empowering teams to explore new ideas and implement effective project management practices. His ability to conduct thorough market analysis has been crucial in navigating the complexities of different business models, ensuring that CrossTrac remains agile and responsive to industry changes. As a result, Scot Jenkins continues to drive CrossTrac Equipment, Inc. toward new heights of success, solidifying its reputation as a leader in the equipment industry.
