Sayantan Bhattacharjee is a seasoned Technology Marketing and Communication leader with over 15 years of extensive global B2B marketing experience. Currently serving as the Partner Marketing Leader for Global GSI and APAC Partners at AppDynamics, Sayantan is instrumental in driving business growth through strategic partnerships...
Sayantan Bhattacharjee is a seasoned Technology Marketing and Communication leader with over 15 years of extensive global B2B marketing experience. Currently serving as the Partner Marketing Leader for Global GSI and APAC Partners at AppDynamics, Sayantan is instrumental in driving business growth through strategic partnerships and innovative marketing initiatives. His role involves a deep collaboration with top Global System Integrators (GSIs) and APJC partners, where he orchestrates joint go-to-market (GTM) activities that enhance partner engagement and accelerate revenue generation.
In his capacity as Channel Marketing Leader, Sayantan is responsible for the comprehensive channel marketing strategy, which encompasses engagement, GTM planning, and execution for GSI partners on a global scale, with a particular focus on the APJC region. His expertise in competitive analysis and market research allows him to identify emerging trends and opportunities, ensuring that AppDynamics remains at the forefront of the technology landscape. By leveraging his skills in lead generation and business development, he effectively drives initiatives that not only enhance partner relationships but also contribute significantly to the overall business objectives.
Sayantan's proficiency in analytics and marketing strategy enables him to measure the impact of marketing campaigns and refine approaches based on data-driven insights. His leadership in vendor management and pre-sales activities further enhances his capability to align AppDynamics' offerings with the needs of its partners, fostering a collaborative ecosystem that benefits all stakeholders involved. Through his innovative mindset and strategic vision, Sayantan continues to shape the future of partner marketing in the technology sector, positioning AppDynamics as a leader in the industry.