Sawanchai Thanathadakul serves as the Corporate Communications and Member Department Manager at the Technology Promotion Association (Thailand-Japan), where he plays a pivotal role in shaping the organization’s marketing and communication strategies. With a strong foundation in both online and offline marketing communications, Sawanchai is adept...
Sawanchai Thanathadakul serves as the Corporate Communications and Member Department Manager at the Technology Promotion Association (Thailand-Japan), where he plays a pivotal role in shaping the organization’s marketing and communication strategies. With a strong foundation in both online and offline marketing communications, Sawanchai is adept at developing and implementing comprehensive annual marketing plans that resonate with diverse audiences. His expertise lies in leveraging innovative digital communication channels to enhance brand visibility and engagement, ensuring that the association remains at the forefront of technological advancement and collaboration between Thailand and Japan.
In his current role, Sawanchai has successfully initiated several key projects aimed at maximizing the impact of existing digital media platforms while exploring new avenues for outreach. His strategic approach to corporate communications has not only increased brand awareness among target groups but has also fostered stronger relationships with members and stakeholders. By utilizing his skills in business-to-business (B2B) and business-to-customer (B2C) communications, he effectively bridges the gap between technology promotion and community engagement.
Sawanchai’s ability to work collaboratively across functional teams—both internally and externally—enables him to execute creative and tactical marketing initiatives that align with the organization’s goals. His commitment to staying updated on industry trends and digital marketing innovations positions him as a thought leader in the field. As he continues to drive impactful marketing strategies, Sawanchai is dedicated to enhancing the association's mission of fostering technological collaboration and innovation between Thailand and Japan.
