Saurabh Gupta is a seasoned Data Science Team Lead at Novartis, where he harnesses his extensive expertise in Data Science and Analytics to drive innovative solutions in the pharmaceutical sector. With a robust background spanning multiple domains, including Pharma, Financial Services, and Cybersecurity, Saurabh specializes...
Saurabh Gupta is a seasoned Data Science Team Lead at Novartis, where he harnesses his extensive expertise in Data Science and Analytics to drive innovative solutions in the pharmaceutical sector. With a robust background spanning multiple domains, including Pharma, Financial Services, and Cybersecurity, Saurabh specializes in advanced methodologies such as Machine Learning, Deep Learning, and Natural Language Processing (NLP). His current role involves the end-to-end management of Omni-channel campaign measurement engagements, where he defines the project scope and leads the design, development, and delivery of AI-powered solutions aimed at assessing the effectiveness of personalized campaigns.
At Novartis, Saurabh is at the forefront of leveraging Next Generation Engagement (NGE) Decision Engines to optimize Digital and Field Next Best Actions. His work not only enhances the precision of marketing strategies but also ensures that campaigns resonate with target audiences, ultimately driving better patient outcomes. His leadership skills are instrumental in managing cross-functional teams and engaging stakeholders, fostering a collaborative environment that encourages innovation and excellence.
Saurabh's proficiency in predictive modeling, data mining, and risk analytics positions him as a key player in the organization, enabling data-driven decision-making that aligns with Novartis's mission to improve patient care. His analytical acumen, combined with a strong foundation in statistics and SQL, empowers him to extract actionable insights from complex datasets, ensuring that the campaigns are not only effective but also strategically aligned with business objectives. As he continues to push the boundaries of data science in the pharmaceutical industry, Saurabh remains committed to driving impactful change through technology and analytics.
