Satarupa Chatterjee is a seasoned professional in product marketing, currently serving as the Senior Director of Product Marketing at Aprimo, where she leverages her extensive expertise in global enterprise SaaS software to drive market awareness and pipeline growth. With a strong foundation in critical thinking...
Satarupa Chatterjee is a seasoned professional in product marketing, currently serving as the Senior Director of Product Marketing at Aprimo, where she leverages her extensive expertise in global enterprise SaaS software to drive market awareness and pipeline growth. With a strong foundation in critical thinking and data-driven analysis, Satarupa excels in crafting go-to-market (GTM) strategies that resonate with target audiences and align with business objectives.
At Aprimo, she leads the product marketing and GTM strategy for Aprimo Digital Asset Management (DAM), a recognized leader in the Forrester Wave™ for Customer Experience, achieving the highest scores in 17 out of 26 criteria. Her strategic vision and execution capabilities were notably demonstrated when she successfully launched Aprimo AI within just 60 days of joining the company, showcasing her ability to rapidly adapt and deliver impactful results.
Satarupa has also created and implemented a new GTM process that enhances cross-functional coordination and streamlines product launches, ensuring that new releases are positioned effectively in the market. Her expertise spans various areas, including marketing strategy, business analysis, and cloud computing, making her a pivotal figure in driving Aprimo's growth and innovation. With a commitment to excellence and a keen understanding of market dynamics, Satarupa continues to shape the future of product marketing in the SaaS landscape, positioning Aprimo as a leader in digital asset management solutions.
