Sarah Walls is a dynamic Product Manager at Citi, currently serving as Vice President for the Citi Strata Premier Card. With over 13 years of experience in both agency and Fortune Global 500 environments, she has honed her expertise in digital marketing and product strategy,...
Sarah Walls is a dynamic Product Manager at Citi, currently serving as Vice President for the Citi Strata Premier Card. With over 13 years of experience in both agency and Fortune Global 500 environments, she has honed her expertise in digital marketing and product strategy, focusing on revenue generation and customer engagement. In her role, Sarah has successfully led the comprehensive refresh of the Citi Strata Premier credit card, which launched in May 2024. This project encompassed a complete card redesign, significant enhancements to the value proposition, and a strategic overhaul of positioning and branding, all aimed at elevating the customer experience and driving market competitiveness.
Sarah’s approach is deeply rooted in understanding the intersection of consumer needs and business objectives. She employs a data-driven mindset to inform her marketing audience strategy and audience segmentation, ensuring that every initiative is aligned with customer expectations and market trends. Her skills in digital marketing analytics and paid media strategy enable her to optimize campaigns and drive measurable results throughout the customer lifecycle. By managing the Citi Strata Premier card portfolio, she focuses on fostering customer retention and engagement, utilizing insights from digital marketing and customer lifecycle management to enhance user experience and loyalty.
A curious problem-solver at heart, Sarah thrives on continuous learning and innovation. Her passion for developing strategies that yield predictable outcomes not only contributes to Citi's bottom line but also positions her as a key player in the evolving landscape of financial services marketing. As she navigates the complexities of the credit card market, Sarah remains committed to delivering exceptional value to customers while driving sustainable growth for Citi.
