As the Head of Marketing and eCommerce for Connor at Retail Apparel Group, Sarah Scotney plays a pivotal role in shaping the brand's digital landscape and driving its growth in the competitive menswear market. With a keen focus on omni-channel marketing, Sarah expertly aligns campaign...
As the Head of Marketing and eCommerce for Connor at Retail Apparel Group, Sarah Scotney plays a pivotal role in shaping the brand's digital landscape and driving its growth in the competitive menswear market. With a keen focus on omni-channel marketing, Sarah expertly aligns campaign strategies and communications to engage both online and offline audiences. Her strategic oversight encompasses the entire eCommerce trade process, where she is accountable for forecasting, revenue growth, and the online P&L, ensuring profitability while enhancing the customer experience.
Sarah leads the development of seasonal campaigns that resonate across various customer touchpoints, effectively bridging the gap between in-store and online shopping experiences. By creating a cohesive ecosystem of content and messaging, she successfully appeals to both new and existing audiences, fostering brand loyalty and engagement. Her expertise in digital marketing is complemented by her strong skills in data analysis and market planning, allowing her to leverage insights that drive informed decision-making and optimize marketing strategies.
Under her leadership, Connor's digital strategy has seen significant advancements, with a focus on innovative online marketing techniques and effective brand management. Sarah's proficiency in tools like Google Analytics enables her to track performance metrics and refine campaigns for maximum impact. As a result, she not only enhances the brand's visibility but also contributes to substantial sales growth, positioning Connor as a leader in the menswear sector. Through her dedication and strategic vision, Sarah Scotney continues to elevate the Retail Apparel Group's marketing efforts, driving success in an ever-evolving retail landscape.
