As the Executive Director of Creative Innovation at Cornerstone Strategic Branding (CSB), Sarah Sansom is at the forefront of transforming how brands communicate visually in an increasingly competitive marketplace. With a keen focus on strategic ideation, Sarah leads client workshops that delve deep into the...
As the Executive Director of Creative Innovation at Cornerstone Strategic Branding (CSB), Sarah Sansom is at the forefront of transforming how brands communicate visually in an increasingly competitive marketplace. With a keen focus on strategic ideation, Sarah leads client workshops that delve deep into the core challenges brands face, ensuring that the solutions we develop are not only innovative but also deeply resonant with target audiences. Her expertise in Synectics® Creative Problem-solving equips her to facilitate internal brainstorms that push creative boundaries, fostering an environment where unconventional ideas flourish and translate into effective branding strategies.
Sarah’s skill set is extensive, encompassing typography, art direction, and corporate identity development, which she seamlessly integrates into her work. Her approach to design thinking and brand architecture allows her to create cohesive visual narratives that elevate corporate branding efforts. By leveraging trend analysis, she ensures that the brands she works with remain relevant and engaging, adapting to the ever-evolving landscape of consumer preferences.
Key projects under Sarah’s leadership have included comprehensive rebranding initiatives for Fortune 500 companies, where her ability to synthesize complex ideas into compelling visual expressions has garnered recognition within the industry. Her commitment to fostering creativity and innovation not only enhances the effectiveness of CSB’s offerings but also empowers clients to forge deeper connections with their audiences. Through her visionary leadership, Sarah Sansom continues to redefine the standards of strategic branding, making her an invaluable asset to both CSB and its clients.
