As the Owner, President, and CEO of Birch Equipment Rental & Sales, Sarah Rothenbuhler brings a wealth of expertise and a visionary approach to the construction equipment rental industry. With a robust background in operations management and strategic planning, Sarah has successfully positioned Birch Equipment...
As the Owner, President, and CEO of Birch Equipment Rental & Sales, Sarah Rothenbuhler brings a wealth of expertise and a visionary approach to the construction equipment rental industry. With a robust background in operations management and strategic planning, Sarah has successfully positioned Birch Equipment as a leader in the market, leveraging her skills in negotiation and budgeting to drive profitability and growth. Under her leadership, the company has embarked on key projects that enhance customer outreach and improve service delivery, ensuring that contractors and construction professionals have access to the major equipment rentals they need to succeed.
Sarah’s dual degrees in Communications and English from the University of Colorado at Boulder have equipped her with exceptional public relations and communication skills, which she utilizes to foster strong relationships with clients and stakeholders. Her commitment to employee development is evident in the training programs she has implemented, which empower staff to excel in their roles and contribute to the company's success. Additionally, her expertise in purchasing and retail operations has allowed Birch Equipment to optimize its inventory and expand its retail offerings, including fuel and construction supplies.
With a strong entrepreneurial spirit, Sarah continues to innovate and adapt to the ever-evolving construction landscape, ensuring that Birch Equipment remains competitive and responsive to market demands. Her strategic vision not only drives the company forward but also sets a standard for excellence in the equipment rental sector, making her a respected leader in the industry.
