As the Director of Global Voice of Consumer at Nike, Sarah R. plays a pivotal role in shaping the company’s customer engagement strategy through innovative consumer listening programs. With a strong foundation in experience insights and strategy, Sarah leads a talented team dedicated to harnessing...
As the Director of Global Voice of Consumer at Nike, Sarah R. plays a pivotal role in shaping the company’s customer engagement strategy through innovative consumer listening programs. With a strong foundation in experience insights and strategy, Sarah leads a talented team dedicated to harnessing the power of data to enhance customer loyalty and drive business performance. Her expertise in customer and loyalty analytics enables her to delve deep into sentiment and behavioral data, utilizing advanced methodologies such as natural language processing (NLP) and impact analysis to extract actionable insights.
Under Sarah's leadership, the enterprise Voice of Consumer team has developed robust frameworks for data visualization and storytelling, ensuring that insights are not only accessible but also compelling for stakeholders across the organization. Her proficiency in project management and applied predictive technologies allows her to oversee complex projects that integrate insights seamlessly into Nike’s broader business strategies. By employing cluster analysis and performance analytics, Sarah is able to identify emerging trends and consumer needs, positioning Nike to stay ahead of the competitive landscape.
Sarah is also passionate about team building and communication, fostering a collaborative environment that encourages innovation and continuous learning. Her commitment to teaching and mentoring within her team ensures that knowledge is shared and skills are honed, empowering her colleagues to contribute to Nike's mission of delivering unparalleled consumer experiences. Through her strategic vision and data-driven approach, Sarah R. is not only enhancing Nike’s understanding of its consumers but also driving the brand’s commitment to excellence in every interaction.
