As Co-Founder and Communications Director of The HomeMade Gin Kit, Sarah Maiellano has carved a niche at the intersection of creativity and entrepreneurship. With a decade of experience in launching and scaling this innovative e-commerce business, she has been instrumental in shaping the brand’s identity...
As Co-Founder and Communications Director of The HomeMade Gin Kit, Sarah Maiellano has carved a niche at the intersection of creativity and entrepreneurship. With a decade of experience in launching and scaling this innovative e-commerce business, she has been instrumental in shaping the brand’s identity and narrative. The HomeMade Gin Kit stands out as the first-ever kit that empowers gin enthusiasts to craft their own spirits safely and legally at home, revolutionizing the way people engage with the art of distillation.
Sarah’s expertise in strategic communications and public relations has been pivotal in driving the brand’s visibility and consumer engagement. She has successfully orchestrated numerous campaigns that highlight the unique storytelling aspect of the product, connecting with customers on a personal level. Her background in journalism enhances her ability to craft compelling narratives that resonate with diverse audiences, while her skills in event planning have allowed her to create memorable experiences that further elevate the brand’s presence in the hospitality industry.
In addition to her role in communications, Sarah is deeply involved in policy analysis and government relations, ensuring that The HomeMade Gin Kit operates within the legal frameworks of the craft spirits industry. Her passion for storytelling and social networking has not only fostered a loyal community of gin enthusiasts but has also positioned the brand as a thought leader in the artisanal spirits space. With a keen eye for innovation and a commitment to excellence, Sarah continues to drive The HomeMade Gin Kit forward, making it a beloved choice for home distillers everywhere.
